Getting to page 1 of Google is great, but if your website isn’t ranking in the top 5 search results, you’re still leaving money on the table. Why? Because when it comes to Google rankings, position matters.
Let’s break down why being in the top 5 search results (not just anywhere on page 1) is essential for visibility, clicks, and conversions.
1. The Top 5 Search Results Get 67.6% of Click
Ranking on page 1 is just the beginning. Studies show that the first 5 results on Google get nearly 70% of all clicks, while results lower on the page get far less traffic.
🔹 Example:
- Position #1: Gets about 28.5% of clicks
- Position #2: Gets 15.7% of clicks
- Position #3: Gets 11% of clicks
- Position #4: Gets 8% of clicks
- Position #5: Gets 7.2% of clicks
- Position #6-10: Get less than 5% each
🔹 Hack: If your website is ranking below position 5, you’re missing out on the majority of potential customers. Your SEO strategy should be focused on getting into the top 3-5 spots, not just page 1.
2. Most Users Don’t Scroll Past the Top Result
Google searchers are looking for fast answers—they rarely scroll down or go to page 2. In fact, only 4.8% of people click on the second page of Google results.
🔹 Example: If you’re ranking at position #8, you might be getting 5x fewer clicks than if you ranked #3.
🔹 Hack: Use high-intent keywords, optimize for search intent, and improve your CTR (click-through rate) by writing compelling meta titles and descriptions.
3. Higher Rankings = More Qualified Leads & Sales
The higher you rank, the more trust and authority your business has in the eyes of potential customers. People associate top rankings with credibility, industry leadership, and reliability.
🔹 Example: When someone searches for a service (e.g., “best digital marketing agency in Melbourne”), they’re more likely to trust and click on the top-ranking businesses over those buried at the bottom of the page.
🔹 Hack: Invest in quality content, backlink strategies, and technical SEO to dominate the top positions and establish authority in your industry.
4. Higher Rankings Lower Your Paid Ad Costs
If you’re running Google Ads, having a high organic ranking reduces the cost of your paid ads through a better Quality Score. Google rewards websites that rank well organically by lowering ad costs for related PPC campaigns.
🔹 Example: If your website ranks in the top 3 organically, your cost-per-click (CPC) on Google Ads can decrease by up to 30%, making your ads more profitable.
🔹 Hack: Combine SEO with PPC—rank organically while running ads to dominate both paid and organic real estate on Google.
5. Competitors Will Steal Your Traffic if You Don’t Rank Higher
If your competitors outrank you, they’re getting the majority of the traffic, leads, and sales—even if your service or product is better.
🔹 Example: If you’re ranking #6 and your competitor is ranking #2, they’re likely getting 3x more traffic than you.
🔹 Hack: Monitor your competitor’s SEO strategies, analyze their backlinks and content, and improve your own site structure, authority, and page experience to outrank them.
Final Thoughts: Aim for the Top 5, Not Just Page 1
Page 1 rankings are important, but if you want real business growth, you need to aim for the top 5 positions—that’s where the real traffic, leads, and revenue come from.
At Clientele Boosters, we don’t just get you to page 1—we get you into the top 5, where the real conversions happen. If you’re ready to outrank competitors, increase leads, and dominate Google, let’s talk.
🔥 Book a strategy session to improve your rankings today. 👉 Schedule Your Strategy Session Here